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2. Breaking Boundaries II: Print-on-Demand and Internet Distribution of Public Interest Books Watch Video Connection Speed: High Speed Low Speed    Event Title : Publishing for Impact 2007: Reaching Readers Across Boundaries Date : 6/5/2007 Duration : 61 minutes Language  : English Country/Region : World Keyword :  Information and Communication Technologies  Education and Training  Knowledge Sharing Presenter : Kurt  Biedler Chris  Palma Richard  Withey | Related Material | Recommendations |Related B-SPAN Videos |  DESCRIPTION  The digital age has fundamentally changed the way we access information: increasing our storage capacity, shifting distribution channels, and changing the media itself. The changing nature of publishing demands careful examination if publishing houses are to continue to function, information to remain widely and easily accessible, content creators to be recognized for their work, and audiences to freely and fairly access publications. This conference held June 4–6, 2007, in Washington, DC, was entitled “Publishing for Impact 2007: Reaching Readers across Boundaries” and it tackled myriad new issues facing publishers in the digital era. Participants ranged from the institutional to nonprofit and for-profit publishers. This session introduced two online publishing heavyweights to the discussion, namely representatives from Google and Amazon.com. The event was introduced and moderated by Richard Withey, the Global Director of Interactive Media for Independent News and Media. The first presenter to speak was Kurt Biedler, Senior Manager for Business Development at Amazon.com. He discussed Amazon’s print-on-demand service, explaining that the model is based around selection, price, and convenience. He stressed that availability is the most important factor in expanding sales, both through increasing selection and decreasing wait times. Chris Palma, Strategic Partner Development Manager for Content Acquisitions at Google, presented a number of topics being tackled by his company, including the increasing amount of information that can be retrieved over the Internet, a situation that will demand we find better ways to organize and find this information. He also discussed the most popular distribution mechanisms available, explaining how Google Book Search works to give greater information about consumer preferences to publishers, while providing readers with a tool to find the book in hardcopy, or view its partial or entire contents online. Questions from the audience examined the publisher’s role in distributing titles in digital mediums and the scanning of copyright material.  RELATED MATERIALS   Publishing for Impact 2007: Reaching Readers Across Boundaries Related World Bank and Other Links: World Bank: Upcoming Events at the InfoShop World Bank: The Office of the Publisher (EXTOP) Related B-SPAN Events: Open Access Movement The Effects of Mass Media on Public Policy RELATED B-SPAN EVENTS Information and Communication Technologies (102) Education and Training (76) Knowledge Sharing (82)