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>> Implementing LED <<
Area Targeting
Area targeting means that strategies are developed to address specific site or small area LED issues. While most LED initiatives can be targeted at specific locations, area targeting examines a specific area within a municipality to address a specific area-based problem such as a redundant factory, a declining shopping area, a slum and so on.
Although many LED initiatives are aimed at ensuring that the entire city becomes more competitive, there are normally areas that need special attention for one reason or another. An example could be a run-down town center, abandoned factory complexes, a redundant port complex or similar. For these situations, special measures are called for. Programs and projects include:
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Town center enhancement schemes:
These can include a wide range of initiatives including developing a business partnership, marketing the town center, undertaking surveys, upgrading the physical environment, targeting investment and so on. A vital and vibrant town center is the heart of an area's ability to be competitive.
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Upgrading out-of-date or abandoned industrial premises:
Regeneration strategies are targeted at communities that have normally suffered from structural change, such as a major industry closing or a rural area in decline or a town center suffering from neglect and crime.
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Developing industrial estates, business parks or science parks:
This type of activity is normally undertaken by the private sector, however local authorities can pave the way by establishing a demand for such a facility and encouraging an enabling environment within the local authority. Investing in servicing sites with water, electricity and sewerage is expensive, so is building speculative advance factory units (where no tenant has been identified). Because of these reasons local authorities are encouraged to seek private sector investment in this area.
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Encouraging investment into growth nodes:
One strategy to encourage growth is to identify specific areas within a city where certain types of businesses will be encouraged to locate. A growth node may then act as the center for planned growth and employment.
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Encouraging investment into corridors:
These are similar to nodes, but here growth is encouraged to expand from an area of promising economic activity out towards a more challenging area. By encouraging incremental investment, the aim is to develop an active growth corridor linking richer and poorer areas, reducing social and economic exclusion.
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Informal markets:
Areas where informal economy
activities agglomerate are also areas life for regeneration. In addtion to
ensuring adequate health safety standards, these projects also support the
poor.
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