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Step Three: Developing the LED Strategy The intent of step three is to achieve a holistic or global approach to LED. Strategy making involves: 1. Creating a vision A vision should be developed and agreed on by all stakeholders. The vision should be a description of the stakeholders' preferred economic future for the community. While the vision may not be fully achievable it does give the community a clear sense of direction. It is on the basis of the vision that goals, objectives, programs and project plans will be developed. 2. Developing goals Goals point more specifically to the outcomes the community seeks to achieve. Goals are much more descriptive and concrete than a vision statement and should be directly related to the findings from the competitive assessment. 3. Developing specific objectives Objectives are even more specific. They should be time bound and measurable. The aim is to leverage strengths, overcome weaknesses, exploit opportunities and deal with threats identified during the competitive assessment. 4. Developing programs and projects to achieve the objective Programs and projects are the specific actions the community will take to achieve the vision, goals and objectives. Attention should be given to identifying a broad base of projects, some of which should provide 'quick-wins' for the strategy. These projects should include agreed actions for all stakeholders (not just the local authority). 5. Documenting the strategy The strategy should be documented and made accessible to all members of the community. Feedback on the LED strategy should be encouraged and taken into account. In communities where stakeholder participation has been limited, the strategy document could be developed in draft format and used as the basis for further consultation before finalization of the LED strategy.
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