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Module 4 Session 7
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DAY FOUR-MORNING

SESSION 7 - SPREADING THE WORD

MODULE 4

WOMEN AND TELECENTERS

REQUIRED TIME: 30 MINUTES

OBJECTIVES

After completing this module, participants will be able to:

  • Explain the reasons why participation by women is a critical factor in the success of the telecenter
  • Identify barriers to women's participation
  • Outline measures to overcome those barriers

BACKGROUND

The participation of women is a critical success factor in the establishment of a telecenter. This is true for several reasons.

First and foremost, in most cultures women have more well developed informal networks of communications than men. And as participants learned earlier in this session, word-of-mouth marketing of a telecenter is the most effective (and cost-effective) means of outreach in many sectors.

Given these superior informal communications networks, if your telecenter provides useful services, both staff and clients who are women will have more opportunity and motivation to tell others. And the people they tell may pass the word along, even before they have investigated the telecenter for themselves.

Because women are more likely to be the principal caregivers in their families, and more likely to be more involved in volunteer organizations, and more likely to take responsibility for health care, they also have many potential "hooks" on which to hang valuable knowledge resources.

These information-needs lead them to focus much more quickly on the ways that technology and the telecenter can affect their lives and the lives of others, rather than on the operation of the technology itself.

In this model, then, having clients who are women is important for the success of the telecenter.

But it's also important to have women involved as staff for the telecenter. Why is this?

Women tend to be able to communicate better, in general, and when they have understood the value of technology, they may often be better able to help others understand this value as well.

BARRIERS TO PARTICIPATION BY WOMEN

In many countries, there are cultural and practical barriers that may limit participation by women in valuable activities.

These of course vary among cultures and countries-and the response of individual women to these barriers also varies.

However, it's important to spend time with participants at least identifying the barriers that they feel are operating in their societies.

School heads and teachers from WorLD schools in Zimbabwe brainstormed the following list of barriers to women's participation:

  • Culture and time constraints Society gives women too many responsibilities and keeps them at home
  • Religious beliefs
  • Family codes Husbands and fathers will not allow 'their' women to visit such centers. (Maybe because most of the community programmes are in the evening.)
  • Lack of peer support E.g., At a certain school, women were supposed to be trained by a woman but they refused and a male IT teacher had to be called in. "Women have a tendency of pulling each other down." This is evidenced in politics where more women vote and yet more men win the elections.

There was different view from Mr. C_____ of W_____, who said his wife has had a different experience at the schools she heads. She gets more support from women.

  • Financial Women are not the income earners in a household and sometimes they don't have access to the money that comes into the house. Some of them may just not have money.
  • Attitude They give up easily - and lack of determination? There was a great deal of dissent from the women on this opinion.
  • Male domination in decisions
  • Transportation
  • Poor educational background because of culture

This is by no means a definitive list. It's an example of some of the factors that were deemed important by this group of participants. Clearly, even within the group, there was a degree of disagreement about the situation-and even disagreement about the social behavior of women in general.

OVERCOMING BARRIERS

Whatever the barriers are, women will find a way to overcome them-especially when telecenters make special efforts to accommodate women's interests and needs.

What advantages does a school-based telecenter have in reaching out to women?

School-based telecenters, essentially, belong already to the community-they aren't established purely for profit. In addition, schools have field or playgrounds and other facilities that can let visiting mothers feel comfortable bringing children with them.

What other ways can telecenters reach out to women?

Depending on the circumstances, a telecenter might regularly schedule a "half-off night" for women, or offer special courses, such as woman-only computer training sessions, or "family-centered research skills for women."

PREPARATION

No preparation is necessary for this module.

If there is extra time (primarily required to cover the reporting of results), you may wish to invite participants to work in groups to complete worksheet 7.4: Obstacles and Opportunities.

ACTIVITY 7.4: REACHING OUT TO WOMEN

First, introduce the slide, "On Women and Telecenters."

What do participants think about this statement? Does it change their thinking to learn that the speaker, Rich Fuchs, is one of the foremost authorities on the establishment of telecenters in developing countries?

Continue discussion about the potential role of women in telecenters, both as staff and as clients.

Invite the whole group to consider obstacles to participation by women, and then specific opportunities to enhance that participation.

KEY DIALOGUE IDEAS

  • Women's participation is critical to the success of the telecenter
  • Women form stronger information communication networks
  • Women are well-positioned to understand the value of information in their own lives and the lives of others
  • Telecenters should take specific steps to reach out to women

RESOURCES

If You Have a Lemon, Make Lemonade: A Guide to the Start-up of the African Multipurpose Community Telecentre Pilot Projects. Richard Fuchs, Futureworks Inc. Fall, 1997.

WORKSHOP MATERIALS

See the following slides from Session 7 Presentation (26KB):

  • Women and Telecenters - title
  • On Women and Telecenters
  • Obstacles and Opportunities

Worksheet (to be used at facilitator's discretion):


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